:root{
  --slate:#2C333A;
  --slate-deep:#232930;
  --stone:#4A545E;
  --heather:#8B8F96;
  --paper:#EDEEEF;
  --paper-dim:#DDDFE1;
  --green:#5F7A62;
  --green-lift:#6E8B71;
  --green-text:#8FAE92;
  --serif:"Iowan Old Style","Palatino Linotype",Palatino,Georgia,serif;
  --sans:-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Helvetica,Arial,sans-serif;
  --measure:34rem;
  --wide:72rem;
}

*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
body{
  margin:0;
  background:var(--paper);
  color:var(--slate);
  font-family:var(--sans);
  font-size:17px;
  line-height:1.65;
}
img{max-width:100%;display:block}
p{margin:0 0 1.15rem}

/* ---------- shared section furniture ---------- */
.sec{padding:5rem 1.5rem}
.sec-dark{background:var(--slate);color:var(--paper)}
.sec-dark .lede,.sec-dark p{color:var(--paper-dim)}
.inner{max-width:var(--wide);margin:0 auto}
.narrow{max-width:var(--measure);margin:0 auto}
h2{
  font-family:var(--serif);
  font-weight:400;
  font-size:clamp(1.7rem,3.6vw,2.5rem);
  line-height:1.18;
  letter-spacing:-.01em;
  margin:0 0 1.8rem;
}
.eyebrow{
  font-size:.76rem;
  letter-spacing:.16em;
  text-transform:uppercase;
  color:var(--heather);
  margin:0 0 .7rem;
}
.subtitle{
  font-family:var(--serif);
  font-size:1.2rem;
  font-style:italic;
  color:var(--stone);
  margin:-1.1rem 0 1.9rem;
}
.sec-dark .subtitle{color:var(--heather)}

/* ---------- top bar ---------- */
.topbar{
  position:sticky;top:0;z-index:50;
  background:var(--slate-deep);
  border-bottom:1px solid rgba(139,143,150,.25);
}
.topbar a{
  display:block;max-width:var(--wide);margin:0 auto;
  padding:.7rem 1.5rem .7rem 1.15rem;
  border-left:3px solid var(--green);
  color:var(--paper);
  font-size:.86rem;letter-spacing:.02em;text-decoration:none;
}
.topbar a:hover{background:rgba(95,122,98,.12)}

/* ---------- hero ---------- */
.hero{background:var(--slate);color:var(--paper);padding:4.5rem 1.5rem 4rem}
.hero-inner{
  max-width:var(--wide);margin:0 auto;
  display:grid;grid-template-columns:1.15fr .85fr;gap:3.5rem;align-items:center;
}
.kicker{
  font-size:.78rem;letter-spacing:.14em;text-transform:uppercase;
  color:var(--heather);margin:0 0 1.4rem;
}
.hero h1{
  font-family:var(--serif);font-weight:400;
  font-size:clamp(2.1rem,5vw,3.4rem);line-height:1.1;letter-spacing:-.01em;
  margin:0 0 1.5rem;
}
.subhead{font-size:1.13rem;color:var(--paper-dim);max-width:var(--measure);margin:0 0 1.4rem}
.hero p.body{color:var(--heather);max-width:var(--measure)}
.cta{
  display:inline-block;margin-top:1.6rem;padding:1rem 2.1rem;
  background:var(--green);color:var(--paper);
  font-size:1.02rem;letter-spacing:.01em;text-decoration:none;
  border:1px solid var(--green-lift);
}
.cta:hover{background:var(--green-lift)}
.cta-note{font-size:.86rem;color:var(--heather);margin:.9rem 0 0;max-width:26rem}
.hero-photo{border:1px solid rgba(139,143,150,.3);filter:saturate(.82) contrast(1.04) brightness(.97)}

/* ---------- pull quotes ---------- */
.pull{
  border-left:3px solid var(--green);
  border-top:1px solid rgba(139,143,150,.35);
  padding:1.6rem 0 .4rem 1.5rem;
  margin:2.6rem 0;
  font-family:var(--serif);
  font-size:clamp(1.25rem,2.6vw,1.6rem);
  line-height:1.35;
}
.pull-loud{font-size:clamp(1.5rem,3.4vw,2.15rem)}

/* ---------- book layout ---------- */
.book{display:grid;grid-template-columns:.62fr 1fr;gap:3.2rem;align-items:start}
.cover{
  aspect-ratio:1/1.45;
  background:linear-gradient(160deg,var(--stone),var(--slate-deep));
  border:1px solid rgba(139,143,150,.35);
  display:flex;align-items:center;justify-content:center;
  padding:2rem;text-align:center;
}
.cover span{
  font-family:var(--serif);font-size:1.15rem;color:var(--paper-dim);line-height:1.3;
}
.cover-note{font-size:.74rem;letter-spacing:.1em;text-transform:uppercase;color:var(--heather);margin:.7rem 0 0}
ul.chapters{list-style:none;margin:2rem 0 0;padding:0}
ul.chapters li{
  border-top:1px solid rgba(139,143,150,.35);
  padding:.95rem 0 .95rem 1.4rem;
  position:relative;
}
ul.chapters li::before{
  content:"";position:absolute;left:0;top:1.9rem;
  width:6px;height:1px;background:var(--green);
}
.sec-dark ul.chapters li{border-top-color:rgba(139,143,150,.28)}

/* ---------- callout ---------- */
.callout{
  border:1px solid var(--heather);
  padding:1.5rem 1.6rem .4rem;
  margin:2.4rem 0 0;
  font-size:.95rem;
}
.callout strong{display:block;margin-bottom:.5rem}
.callout-green{border-left:3px solid var(--green)}

/* ---------- two column for / not for ---------- */
.cols{display:grid;grid-template-columns:1fr 1fr;gap:0}
.cols>div{padding:0 2.5rem}
.cols>div:first-child{padding-left:0;border-right:1px solid rgba(139,143,150,.4)}
.cols>div:last-child{padding-right:0}
.col-head{
  font-size:.76rem;letter-spacing:.16em;text-transform:uppercase;
  color:var(--heather);margin:0 0 1.4rem;
}
.cols ul{list-style:none;margin:0;padding:0}
.cols li{padding:0 0 1.1rem 1.4rem;position:relative}
.cols li::before{content:"";position:absolute;left:0;top:.75rem;width:6px;height:1px;background:var(--green)}

/* ---------- proof ---------- */
.proof-block{
  background:var(--slate);color:var(--paper-dim);
  border-left:3px solid var(--green);
  padding:2.4rem 2.4rem .8rem;
}
.proof-block strong{
  display:block;font-family:var(--serif);font-size:1.4rem;font-weight:400;
  color:var(--paper);margin-bottom:1rem;
}

/* ---------- price stack ---------- */
ul.stack{list-style:none;margin:2.2rem 0;padding:0}
ul.stack li{border-top:1px solid rgba(139,143,150,.4);padding:1rem 0}
ul.stack li:last-child{border-bottom:1px solid rgba(139,143,150,.4)}
.price-line{
  font-family:var(--serif);font-size:clamp(1.5rem,3.2vw,2rem);
  margin:0 0 1.6rem;
}

/* ---------- faq ---------- */
.faq{margin-top:2rem}
.faq details{border-top:1px solid rgba(139,143,150,.4)}
.faq details:last-of-type{border-bottom:1px solid rgba(139,143,150,.4)}
.faq summary{
  cursor:pointer;list-style:none;padding:1.1rem 2rem 1.1rem 0;
  font-weight:600;position:relative;
}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{
  content:"+";position:absolute;right:.25rem;top:1rem;
  color:var(--green);font-weight:400;font-size:1.3rem;line-height:1;
}
.faq details[open] summary::after{content:"\2013"}
.faq details p{padding:0 2rem .4rem 0;color:var(--stone)}

/* ---------- wall chart ---------- */
.chart{display:grid;grid-template-columns:1fr .9fr;gap:3.2rem;align-items:center}
.chart-sheet{
  background:var(--paper);color:var(--slate);
  border:1px solid rgba(139,143,150,.5);
  padding:1.6rem;font-size:.82rem;line-height:1.5;
}
.chart-sheet h3{
  font-family:var(--serif);font-weight:400;font-size:1.05rem;
  margin:0 0 .9rem;padding-bottom:.6rem;
  border-bottom:1px solid var(--slate);
}
.chart-row{
  display:grid;grid-template-columns:1fr 1fr;gap:1rem;
  padding:.5rem 0;border-bottom:1px solid rgba(139,143,150,.35);
}
.chart-row span:last-child{color:var(--stone)}
.chart-row.stop span:last-child{color:var(--green);font-weight:600}
.chart-note{font-size:.74rem;letter-spacing:.1em;text-transform:uppercase;color:var(--heather);margin:.7rem 0 0}
.price-pair{
  font-family:var(--serif);font-size:1.25rem;
  border-left:3px solid var(--green);padding-left:1.1rem;margin-top:2rem;
}

/* ---------- final cta ---------- */
.final{text-align:center}
.final h2{margin-bottom:1.6rem}
.final p{margin-left:auto;margin-right:auto}
.btn-pair{display:flex;gap:1rem;justify-content:center;flex-wrap:wrap;margin:2.4rem 0 1rem}
.cta-alt{
  display:inline-block;padding:1rem 2.1rem;
  background:transparent;color:var(--paper);
  border:1px solid var(--heather);text-decoration:none;font-size:1.02rem;
}
.cta-alt:hover{border-color:var(--paper);background:rgba(237,238,239,.06)}
.btn-pair .cta{margin-top:0}

/* ---------- footer ---------- */
footer{
  background:var(--slate-deep);color:var(--heather);
  padding:3rem 1.5rem;font-size:.85rem;
}
footer .inner{display:flex;justify-content:space-between;gap:2rem;flex-wrap:wrap}
footer a{color:var(--heather)}
footer a:hover{color:var(--paper)}
footer nav a{margin-right:1.4rem}
.disclaimer{max-width:38rem;margin:2rem auto 0;text-align:center;font-size:.8rem;line-height:1.6}

@media (max-width:820px){
  .sec{padding:3.5rem 1.25rem}
  .chart{grid-template-columns:1fr;gap:2rem}
  .btn-pair{flex-direction:column}
  footer .inner{flex-direction:column}
  .hero{padding:3rem 1.25rem}
  .hero-inner{grid-template-columns:1fr;gap:2.25rem}
  .hero-figure{order:-1}
  .book{grid-template-columns:1fr;gap:2rem}
  .cover{max-width:15rem}
  .cols{grid-template-columns:1fr;gap:2.5rem}
  .cols>div{padding:0}
  .cols>div:first-child{border-right:none;border-bottom:1px solid rgba(139,143,150,.4);padding-bottom:2rem}
  .proof-block{padding:1.8rem 1.5rem .6rem}
}

/* ---------- checkout ---------- */
.checkout-grid{
  max-width:var(--wide);margin:0 auto;
  display:grid;grid-template-columns:1fr 1fr;gap:3.5rem;align-items:start;
}
.summary{border-top:1px solid rgba(139,143,150,.4)}
.line{
  display:flex;justify-content:space-between;gap:1.5rem;
  padding:1.1rem 0;border-bottom:1px solid rgba(139,143,150,.4);
}
.line-title{font-weight:600}
.line-sub{display:block;font-weight:400;color:var(--stone);font-size:.9rem;margin-top:.2rem}
.line-amount{white-space:nowrap;font-family:var(--serif);font-size:1.15rem}
.total{
  display:flex;justify-content:space-between;align-items:baseline;
  padding:1.3rem 0 0;font-family:var(--serif);font-size:1.5rem;
}
.bump{
  border:1px solid var(--green);
  border-left-width:3px;
  padding:1.4rem 1.5rem;
  margin:1.8rem 0;
  display:block;cursor:pointer;
}
.bump:hover{background:rgba(95,122,98,.06)}
.bump-head{display:flex;gap:.85rem;align-items:flex-start;font-weight:600}
.bump input{margin:.35rem 0 0;width:1.05rem;height:1.05rem;accent-color:var(--green);flex:none}
.bump p{margin:.7rem 0 0 1.9rem;font-size:.92rem;color:var(--stone)}
.bump-price{margin-left:auto;white-space:nowrap;font-family:var(--serif);font-size:1.15rem}
.pay-panel{position:sticky;top:4rem}
.embed-slot{min-height:22rem}
.embed-hidden{display:none}
.embed-placeholder{
  border:1px dashed var(--heather);
  padding:2.5rem 1.75rem;text-align:center;color:var(--stone);font-size:.92rem;
}
.reassure{list-style:none;margin:1.6rem 0 0;padding:0;font-size:.88rem;color:var(--stone)}
.reassure li{padding:.35rem 0 .35rem 1.4rem;position:relative}
.reassure li::before{content:"";position:absolute;left:0;top:1.05rem;width:6px;height:1px;background:var(--green)}

@media (max-width:820px){
  .checkout-grid{grid-template-columns:1fr;gap:2.5rem}
  .pay-panel{position:static}
}

/* ---------- thank you download list ---------- */
.sec-dark .line-sub{color:var(--heather)}
#download-list{margin:2.2rem 0 0;border-top:1px solid rgba(139,143,150,.4)}
#download-list li{border-top:0;border-bottom:0;padding:0}
#download-list li:last-child{border-bottom:0}
.line-amount .cta-alt{padding:.6rem 1.4rem;font-size:.9rem}

/* ---------- fixes ---------- */
/* [hidden] loses to display:flex on .line, so force it */
[hidden]{display:none !important}
/* portrait hero photo ran to 1329px tall, crop it to a workable band */
.hero-figure{max-width:27rem;margin-left:auto}
.hero-photo{max-height:30rem;width:100%;object-fit:cover;object-position:center 28%}
/* step the final CTA down in tone so it does not merge with the chart section */
.final{background:var(--slate-deep)}

/* figure-style emphasis inside a headline */
.figure{color:var(--green-text)}

/* qualifier sitting directly under a headline claim */
.qualifier{
  font-size:.92rem;color:var(--heather);
  max-width:30rem;margin:-.7rem 0 1.6rem;
  padding-left:.9rem;border-left:1px solid var(--green);
}

/* ---------- exit intent modal ---------- */
.exit-overlay{
  position:fixed;inset:0;z-index:100;
  background:rgba(35,41,48,.72);
  display:none;align-items:center;justify-content:center;
  padding:1.5rem;
}
.exit-overlay.open{display:flex}
.exit-card{
  background:var(--paper);color:var(--slate);
  border-top:3px solid var(--green);
  max-width:40rem;width:100%;
  display:grid;grid-template-columns:.5fr 1fr;gap:2rem;
  padding:2.25rem;position:relative;
}
.exit-card img{border:1px solid rgba(139,143,150,.4);width:100%}
.exit-card h2{font-size:clamp(1.35rem,3vw,1.9rem);margin:0 0 1rem}
.exit-card p{margin:0 0 1.1rem}
.exit-note{font-size:.86rem;color:var(--stone)}
.exit-close{
  position:absolute;top:.5rem;right:.75rem;
  background:none;border:0;cursor:pointer;
  font-size:1.6rem;line-height:1;color:var(--heather);
}
.exit-close:hover{color:var(--slate)}
.exit-card .cta{margin-top:.4rem}

@media (max-width:640px){
  .exit-card{grid-template-columns:1fr;gap:1.25rem;padding:1.75rem 1.25rem}
  .exit-card img{max-width:9rem}
}

/* real book covers replacing the placeholder blocks */
.cover-img{width:100%;height:auto;border:1px solid rgba(139,143,150,.35)}